Best SaaS CRM Software for B2B Teams

SaaS CRM tools can help strengthen customer relationships by providing access to important data via the cloud.

The best CRM tools we recommend are

• BIGContacts
• HubSpot
• Freshworks
• SugarCRM and
• Pipedrive
• Microsoft Dynamics
• 365 Salesforce,
• Zoho CRM,
• Monday

To choose the right solution, you should consider customizability, scalability, customer support, ease of implementation, cost-effectiveness and other factors.  

What is SaaS CRM?

• A CRM (Customer Relationship Management) tool aggregates customer information in one place and makes it easy to use for personalised interaction and better satisfaction.
• Cloud service providers make SaaS (Software as a Service) technology available over the Internet.
• SaaS CRM applications are cloud-based solutions that combine these two capabilities.

Simply put, SaaS CRM tools are hosted in the cloud and offered by third-party providers for companies that do not want to install software on-premise.
One of the advantages of this licensing model is that there is no need to install or maintain a large IT infrastructure.

For this reason, more and more companies are opting for SaaS, and the market for this industry is currently worth approximately $172 billion.

What are the benefits of SaaS CRM?

According to a survey by Harvey Nash Group, more than 73% of respondents are confident in SaaS technology and 38% consider it very important.

This popularity is due to the many benefits of SaaS and on-demand CRM solutions. These include 

Cost savings.

SaaS-based CRM solutions have lower upfront costs because there are no large deployment or acquisition costs. In addition, there are no recurring maintenance costs and it is a pay-as-you-go model.

Easy to install

One of the most advantageous features of SaaS is the quick and easy installation. There is no need to set up complex systems or use hardware resources. Plus, because vendors offer implementation advice and training, you can start using it immediately.

Less maintenance

The provider is responsible for hosting, maintaining and updating the cloud-based CRM software. This makes everything easier for the company and helps to save time and resources. It also reduces downtime and increases the company’s productivity.

More customization options

SaaS applications are highly flexible solutions that can be tailored to your exact needs. The wide range of customization options that SaaS tools offer makes them an excellent choice for companies that want to remain flexible and keep pace with the dynamic business environment.

Improved availability 

With SaaS, users can access relevant business information from any location and from any mobile device. This improved business reach that web-based CRM software offers allows for better personalization.

CRM SaaS is software that allows SaaS companies to organize their customer database and effectively manage relationships with new and existing customers.

A CRM system for SaaS companies acts as a well-structured repository of a company’s customer data. Each contact added to the database is stored in a separate record that is linked to other records for better organization.

The main features of the SaaS CRM system include…

• Contact management.
• Sales pipeline management.
• Reporting.
• Sales and marketing automation.
• Collaboration features.

There is a perception that only sales people benefit from CRM software. This is not true. CRM has proven to be a valuable tool for account managers, marketers, analysts, and even senior management.

When should you consider SaaS CRM?

Answer these questions. If you answered yes to at least one of them, you probably need SaaS CRM.

Can your product be purchased both online and offline?

• Does your sales cycle last more than a week?
• Does your business have more than 10 customers?
• Does your company have more than 30 leads in the sales phase?
• Do you have separate sales and marketing departments?
• Is your product offered on a subscription model?
• Does your product require customer support?
• Do you offer customer support and/or support for successful customers?

How can SaaS win and retain customers with SaaS CRM?

Modern CRM features are designed to solve many business problems and help your business grow. Here are five ways SaaS CRM can improve customer acquisition and retention.

SaaS CRM helps organize customer data

One of the biggest benefits of SaaS CRM software is that it allows you to collect large amounts of data in one place. This allows for better data structure and organization.

CRM software allows you to create detailed customer records

A CRM system is a single repository for all your customer data, clearly structured and organized in one database. As the relationship with your customers develops, you can add new data to their records, modify existing information and upload files, documents and appointments to their database profiles. This allows you to learn more about your customers, identify their problems and better understand who they are and what they need.

With all this information, you will be able to…

Make more relevant offers to potential customers and close them faster.

Prevent losses by not leaving customer details with the enrolment officer and easily change permissions to prevent anyone from logging in.

Create tighter user segments by having more segmentation criteria.

Use CRM software to cross-reference transactions, companies and contacts.

• CRM software allows you not only to add individual contacts to your database, but also to map the relationships between them, linking multiple users to a single account or company. With linked contacts in a CRM system, you have a better chance of communicating effectively.
• Suppose a manager ignores you. You can speed up the customer conversion process by contacting the colleague to have a chat, rather than hoping that the first contact will eventually get back to you.
• You can also use cross-referrals in your customer database to boost sales.
• Use CRM software to keep your customer database clean and free of duplicates.
• Multi-channel communication is one of the hottest trends in sales. It reaches a larger audience, gathers more information about potential customers and improves the customer experience. However, when you collect information from multiple sources, the risk of duplication increases.
• SaaS CRM’s duplication prevention features ensure that your database is clean, meaning you don’t accidentally target the same person twice. They alert you if there is a potential duplication in your database and suggest that you merge the new contact with the existing record.

Segment your customer database with CRM software

• Customers want personalization. They provide their personal data to companies and expect relevant offers in return. If you do not offer a SaaS product that solves their problems, they will not be interested.
• Database segmentation is the foundation of personalization. Different views can be automatically created and ultra-personalized targeted emails sent to different customer groups.
• Segmentation allows you to cross-sell and up-sell, increase contract size, and increase overall SaaS sales. You can segment your database based on customer needs, reasons for churn, and other relevant factors, and provide offers that encourage customers to buy your products. Top reasons for customer churn

SaaS CRM improves lead management

If you want to close more deals faster, you need to manage your relationships with leads effectively, and CRM systems offer many options for effective lead management.